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Developing effective advertising self-regulation in Australia: reflections on the old and new systems

Harker, Debra, Harker, Michael and Volkov, Michael 2001, Developing effective advertising self-regulation in Australia: reflections on the old and new systems, Australasian marketing journal, vol. 9, no. 1, pp. 7-19.

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Title Developing effective advertising self-regulation in Australia: reflections on the old and new systems
Author(s) Harker, Debra
Harker, Michael
Volkov, MichaelORCID iD for Volkov, Michael orcid.org/0000-0002-2459-4515
Journal name Australasian marketing journal
Volume number 9
Issue number 1
Start page 7
End page 19
Publisher Dept. of Marketing, Monash University (ANZMAC)
Place of publication Melbourne, Vic.
Publication date 2001
ISSN 1441-3582
1839-3349
Keyword(s) advertising
self-regulation
Summary The regulation of advertising is a controversial and difficult process. Over the past three decades, two attempts have been made in Australia to produce more acceptable ads. This paper reviews these systems using a macro framework for analysis which contextualises advertising in society. The systems have the fundamental process of handling complaints about advertising in common, however there are advantages and disadvantages of each and these are discussed. Important insights for the development of regulation of advertising are presented together with critical implications for the future of the industry.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2001, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009111

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.