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In search of a future strategy for market research services : clients' views on market research suppliers Brennan, Linda, Callaghan, Bill, Valos, Michael and Bednall, David 2006, In search of a future strategy for market research services : clients' views on market research suppliers, Canadian journal of marketing research, vol. 23, no. 1, pp. 9-18. Attached Files Name Description MIMEType Size Downloads bednall-insearch-2006.pdf Published version application/pdf 524.36KB 11 Title In search of a future strategy for market research services : clients' views on market research suppliers Author(s) Brennan, Linda Callaghan, Bill Valos, Michael Bednall, David Journal name Canadian journal of marketing research Volume number 23 Issue number 1 Start page 9 End page 18 Publisher Marketing Research and Intelligence Association Place of publication Toronto, Canada Publication date 2006 ISSN 0829-4836 Summary The market research environment is transforming rapidly and research suppliers may not be keeping up with changing research client needs. This paper examines research client perceptions of current research supplier performance and future competencies. The key findings are that research suppliers need to move their staffing profiles beyond technical expertise in conducting research (generating outputs) to functional expertise in understanding research outcomes within internal and external organizational contexts. The transition from data collector to expert advisor may involve anew business model and new pricing strategies based on intellectual expertise rather than margins on data collection services. Notes Every reasonable effort has been made to ensure that permission has been obtained for items included in Deakin Research Online. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2006, MRIA Persistent URL http://hdl.handle.net/10536/DRO/DU:30009136 Document type: Journal Article Collections: School of Management and Marketing Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Link to Related Work In search of a future strategy for market research services : clients' views on market research suppliers (deposited 30-10-2014) Marketing Research and Intelligence Association (MRIA) Publisher (deposited 17-10-2011)   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 14 Jan 2009, 13:55:28 EST Mon, 09 Nov 2009, 15:06:25 EST Mon, 09 Nov 2009, 15:08:46 EST Thu, 26 Nov 2009, 11:37:59 EST Fri, 28 May 2010, 16:23:03 EST Thu, 03 Jun 2010, 10:03:42 EST Wed, 17 Apr 2013, 09:49:18 EST Filtered Full Access Statistics: 491 Abstract Views, 11 File Downloads  -  Detailed Statistics Created: Mon, 13 Oct 2008, 15:52:10 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.