An alternative perspective on relationships, loyalty and future store choice

Dixon, Jane, Bridson, Kerrie, Evans, Jody and Morrison, Michael 2005, An alternative perspective on relationships, loyalty and future store choice, International review of retail, distribution and consumer research, vol. 15, no. 4, pp. 351-374.

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Title An alternative perspective on relationships, loyalty and future store choice
Author(s) Dixon, Jane
Bridson, Kerrie
Evans, Jody
Morrison, Michael
Journal name International review of retail, distribution and consumer research
Volume number 15
Issue number 4
Start page 351
End page 374
Publisher Routledge
Place of publication Abingdon, England
Publication date 2005-10
ISSN 0959-3969
1466-4402
Keyword(s) loyalty
relationships
future store choice
Summary The purpose of this research was to provide an alternative perspective for retailers to develop relationships and loyalty. This study suggests that traditional trust and commitment theories are somewhat imperfect in predicting future store choice. Through path modelling, we introduce two additional constructs of store functional loyalty and relationship worth. These constructs together with commitment are powerful predictors of future store choice. Furthermore, the study examines the antecedents of relationships, loyalty and future store choice. We conclude with new insights and practical suggestions for retailers to build relationships, loyalty and influence customers' future store choice.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2005, Routledge
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009439

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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