Full house theory: A new theory for assessing demand for arts centers

Radbourne, Jennifer 2001, Full house theory: A new theory for assessing demand for arts centers, Journal of arts management, law, and society, vol. 30, no. 4, Winter, pp. 254-267.

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Title Full house theory: A new theory for assessing demand for arts centers
Author(s) Radbourne, Jennifer
Journal name Journal of arts management, law, and society
Volume number 30
Issue number 4
Season Winter
Start page 254
End page 267
Publisher Heldref Publications
Place of publication Washington, D.C.
Publication date 2001
ISSN 1063-2921
0733-5113
Summary In this article I will establish an underpinning theory to apply in measuring demand for a new arts center (theater, museum, gallery, multipurpose space, tourism destination, or cultural precinct). The new theory is called "Full House Theory"-so called because it aims to provide an equation among the factors that result in maximum occupancy and use of an arts center or cultural facility. Existing theories used in the retail sector offer a distance-and-time analysis of expected customer demand but do not include differentiated product-demand analysis. Cultural planning literature examines community need in relation to cultural development but fails to provide a formula to predict sustainable demand. In addition, I will analyze the theories and methodologies in current use as well as their weaknesses in assessing cultural facility demand.


Language eng
Field of Research 190499 Performing Arts and Creative Writing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2001, Heldref Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009488

Document type: Journal Article
Collection: School of Communication and Creative Arts
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