Marketing for participation, managing for success: the Louisville Racquet Club

Kellett, Pamm and Fielding, Larry 2001, Marketing for participation, managing for success: the Louisville Racquet Club, Sport management review, vol. 4, no. 2, pp. 221-239.

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Title Marketing for participation, managing for success: the Louisville Racquet Club
Author(s) Kellett, Pamm
Fielding, Larry
Journal name Sport management review
Volume number 4
Issue number 2
Start page 221
End page 239
Publisher Sport Management Association of Australia & New Zealand
Place of publication Burwood, Vic.
Publication date 2001-11
ISSN 1441-3523
1839-2083
Keyword(s) Tennis clubs
Athletic clubs
Clubs
Sports administration
Sports -- Sociological aspects
Tennis
Summary Examines two different perspectives concerning the success of a tennis club. Case of the Louisville Racquet Club; Role of the coaching professional in the club; Elaboration on the equally valid perspective of the club owner; Analysis on data collected at the club.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2001, SMAANZ
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009495

Document type: Journal Article
Collection: School of Management and Marketing
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