Antecedents and outcomes of customer delight : a practical test

Darbyshire, P. and McDonald, Heath 2001, Antecedents and outcomes of customer delight : a practical test, in BAM 2001 : British Academy of Management Conference Proceedings, Niche Publications, London, England.


Title Antecedents and outcomes of customer delight : a practical test
Author(s) Darbyshire, P.
McDonald, Heath
Conference name British Academy of Management. Conference (2001 : Cardiff, Wales)
Conference location Cardiff, Wales
Conference dates 5-7 September 2001
Title of proceedings BAM 2001 : British Academy of Management Conference Proceedings
Editor(s) Strong, Carolyn
Publication date 2001
Publisher Niche Publications
Place of publication London, England
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009512

Document type: Conference Paper
Collection: Deakin Graduate School of Business
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