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The importance of information design for small business web sites

Bentley, John, Fisher, Julie and Craig, Annemieke 2003, The importance of information design for small business web sites, in Proceedings of the 16th Conference of the Small Enterprise Association of Australia and New Zealand, Inc., University of Ballarat, School of Business, Ballarat, Vic., pp. 1-10.

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Title The importance of information design for small business web sites
Author(s) Bentley, John
Fisher, Julie
Craig, Annemieke
Conference name Small Enterprise Association of Australia and New Zealand. Conference (16th : 2003 : University of Ballarat)
Conference location Ballarat, Vic.
Conference dates 28 September-1st October 2003
Title of proceedings Proceedings of the 16th Conference of the Small Enterprise Association of Australia and New Zealand, Inc.
Editor(s) Dunn, Colin
Lowe, Julian
Publication date 2003
Conference series Small Enterprise Association of Australia and New Zealand Conference
Start page 1
End page 10
Publisher University of Ballarat, School of Business
Place of publication Ballarat, Vic.
Summary Designing and maintaining websites can be costly for small business, therefore the decision to embark on a Web strategy should not be taken lightly. Critical to the success of a web site is its design. Most small business web sites focus on information provision yet for many it would appear there is a lack of understanding of how to design a web site that delivers information effectively to users. This paper presents research that examined the effectiveness of small business web sites from the perspective of users. Findings indicate that: users found many sites contained too much irrelevant information; users were critical of sites where not enough information was provided; how the text is organised is
important; and, the quality and quantity of information provided on the websites and the display and size of the text influenced the ability of users to complete the task and not be frustrated.
Notes
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ISBN 1876851090
9781876851095
Language eng
Field of Research 150314 Small Business Management
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2003, University of Ballarat, School of Business
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009575

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