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Application of grounded theory to exploring multimedia design practices

Linden, Tanya and Cybulski, Jacob 2003, Application of grounded theory to exploring multimedia design practices, in Proceedings of the Seventh Pacific Asia Conference on Information Systems, University of South Australia, Adelaide, S.Aust., pp. 508-522.

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Title Application of grounded theory to exploring multimedia design practices
Author(s) Linden, Tanya
Cybulski, Jacob
Conference name Pacific Asia Conference on Information Systems (7th : 2003 : Adelaide, South Australia)
Conference location Adelaide, South Australia
Conference dates 11 July 2003
Title of proceedings Proceedings of the Seventh Pacific Asia Conference on Information Systems
Editor(s) Hanisch, Jo
Publication date 2003
Conference series Pacific Asia Conference on Information Systems
Start page 508
End page 522
Publisher University of South Australia
Place of publication Adelaide, S.Aust.
Keyword(s) multimedia design
grounded theory
design context
Summary This paper describes the application of Grounded Theory to an exploration of multimedia design practices. It discusses the opinions of multimedia developers, as elicited from interviews, on the selected design tasks and the processes employed in their completion. Our findings, which emerge from the analysis of the collected data, indicate that the currently available multimedia models do not address some of the important concerns of practitioners. We believe that closing the methodological gaps in these models would provide bettersupport for the multimedia development process.
ISBN 0868039942
9780868039947
Language eng
Field of Research 080608 Information Systems Development Methodologies
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2003, PACIS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009607

Document type: Conference Paper
Collections: School of Information and Business Analytics
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