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The use of codes of ethics in the corporate marketplace: the case of Australia and Sweden

Svensson, Goran, Wood, Greg and Callaghan, Michael 2004, The use of codes of ethics in the corporate marketplace: the case of Australia and Sweden, in ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, School of Marketing and International Business, Victoria University of Wellington, Wellington, N.Z..

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Title The use of codes of ethics in the corporate marketplace: the case of Australia and Sweden
Author(s) Svensson, Goran
Wood, Greg
Callaghan, Michael
Conference name Australian and New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)
Conference location Wellington, New Zealand
Conference dates 29 Nov.-1 Dec. 2004
Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings
Editor(s) Wiley, Jim
Thirkell, Peter
Publication date 2004
Conference series Australian and New Zealand Marketing Academy Conference
Publisher School of Marketing and International Business, Victoria University of Wellington
Place of publication Wellington, N.Z.
Keyword(s) ethics codes
cross cultural
Summary Business ethics is a subject that recently has been thrust again into prominence in industrialised economies around the world, due to the revelations of the practices of some of the major corporations operating within the USA. In Australia, corporate collapses such as HIH and Onetel and in Sweden, the scandals with the top executives of Skandia and also Systembolaget have brought in to sharp focus that these practices are not confined to the USA. Since the early 1960s, codes of ethics have been in evidence in many organisations in the USA, whilst in Australia, as in Britain, the interest in codes of ethics was piqued by the stock market crash of 1987. In Sweden, however, this concept of the use of codes of ethics in the corporate sector had not been investigated prior to this study. This paper examines the use of codes of ethics in the marketplace by the top companies operating in corporate Australia and corporate Sweden. The outcome of this research shows that in both Australia and Sweden that large organisations indicate a substantial interest in codes of ethics and value the use of their codes in the marketplace. There are, however, differences in the ways that the companies in each country implement their codes of ethics in the marketplace and the benefits that they see as being derived from them.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2004, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009629

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