Web site information design: what small business needs to know
Fisher, Julie, Bentley, John, Craig, Annemieke and Turner, Rodney 2004, Web site information design: what small business needs to know, in European IS profession in the global networking environment : proceedings of the 12th European Conference on Information Systems, Turku, Finland, June 14 - 16, 2004, Turku School of Economics and Business Administration, Turku, Finland, pp. 1-12.
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
Designing and maintaining websites can be costly for small business, therefore the decision to embark on a Web strategy should not be taken lightly. Critical to the success of a web site is its design. Most small business web sites focus on information provision yet for many it would appear there is a lack of understanding of how to design a web site that delivers information effectively to users. This paper presents research that examined the effectiveness of small business web sites from the perspective of users. Findings indicate that: users found many sites contained too much irrelevant information; users were critical of sites where not enough information was provided; how the text is organised is important; and, the quality and quantity of information provided on the websites and the display and size of the text influenced the ability of users to complete the task and not be frustrated. The paper concludes with recommendations on more effective information design.
Field of Research
150314 Small Business Management
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact email@example.com.