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Web site information design: what small business needs to know

Fisher, Julie, Bentley, John, Craig, Annemieke and Turner, Rodney 2004, Web site information design: what small business needs to know, in European IS profession in the global networking environment : proceedings of the 12th European Conference on Information Systems, Turku, Finland, June 14 - 16, 2004, Turku School of Economics and Business Administration, Turku, Finland, pp. 1-12.

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Title Web site information design: what small business needs to know
Author(s) Fisher, Julie
Bentley, John
Craig, Annemieke
Turner, Rodney
Conference name European Conference on Information Systems (12th : 2004 : Turku, Finland)
Conference location Turku, Finland
Conference dates 14-16 June 2004
Title of proceedings European IS profession in the global networking environment : proceedings of the 12th European Conference on Information Systems, Turku, Finland, June 14 - 16, 2004
Editor(s) Reponen, Tapio
Publication date 2004
Start page 1
End page 12
Publisher Turku School of Economics and Business Administration
Place of publication Turku, Finland
Keyword(s) website design
small business
information
Summary Designing and maintaining websites can be costly for small business, therefore the decision to embark on a Web strategy should not be taken lightly. Critical to the success of a web site is its design. Most small business web sites focus on information provision yet for many it would appear there is a lack of understanding of how to design a web site that delivers information effectively to users. This paper presents research that examined the effectiveness of small business web sites from the perspective of users. Findings indicate that: users found many sites contained too much irrelevant information; users were critical of sites where not enough information was provided; how the text is organised is important; and, the quality and quantity of information provided on the websites and the display and size of the text influenced the ability of users to complete the task and not be frustrated. The paper concludes with recommendations on more effective information design.
ISBN 9515641926
9789515641922
Language eng
Field of Research 150314 Small Business Management
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2004, Turku School of Economics and Business Administration
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009631

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