Evaluation of a social marketing program for an environmental problem

Binney, Wayne, Hall, John and Oppenheim, Peter 2004, Evaluation of a social marketing program for an environmental problem, in Nonprofit marketing : perspectives and advances : Proceedings from the 1st Australasian Nonprofit Marketing conference 2004, Australian National University, Canberra, A.C.T., pp. 140-142.

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Title Evaluation of a social marketing program for an environmental problem
Author(s) Binney, Wayne
Hall, John
Oppenheim, Peter
Conference name Australasian Nonprofit Marketing. Conference (1st : 2004 : Canberra, A.C.T.)
Conference location Canberra, A.C.T.
Conference dates 23-24 Sep. 2004
Title of proceedings Nonprofit marketing : perspectives and advances : Proceedings from the 1st Australasian Nonprofit Marketing conference 2004
Editor(s) Sullivan Mort, Gillian
Publication date 2004
Conference series Australasian Nonprofit Marketing Conference
Start page 140
End page 142
Total pages 3
Publisher Australian National University
Place of publication Canberra, A.C.T.
Keyword(s) social marketing
environmental problem
multi-method study
ISBN 0646439405
9780646439402
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970113 Expanding Knowledge in Education
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2004, Australian National University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009653

Document type: Conference Paper
Collections: Deakin Graduate School of Business
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