The precursors of motivation and their implications for social marketing

Binney, Wayne, Hall, John and Oppenheim, Peter 2004, The precursors of motivation and their implications for social marketing, in Nonprofit Marketing: Perspectives and Advances, Australian National University, Canberra, A.C.T., pp. 12-18.

Attached Files
Name Description MIMEType Size Downloads

Title The precursors of motivation and their implications for social marketing
Author(s) Binney, Wayne
Hall, JohnORCID iD for Hall, John
Oppenheim, Peter
Conference name Australasian Nonprofit Marketing. Conference (1st: 2004: Canberra, A.C.T.)
Conference location Canberra, A.C.T.
Conference dates 23-24 Sep. 2004
Title of proceedings Nonprofit Marketing: Perspectives and Advances
Editor(s) Sullivan Mort, Gillian
Publication date 2004
Conference series Australasian Nonprofit Marketing Conference
Start page 12
End page 18
Total pages 7
Publisher Australian National University
Place of publication Canberra, A.C.T.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 0646439405
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970113 Expanding Knowledge in Education
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2004, Australian National University
Persistent URL

Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 798 Abstract Views, 35 File Downloads  -  Detailed Statistics
Created: Tue, 14 Oct 2008, 07:00:40 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact