The precursors of motivation and their implications for social marketing

Binney, Wayne, Hall, John and Oppenheim, Peter 2004, The precursors of motivation and their implications for social marketing, in Nonprofit Marketing: Perspectives and Advances, Australian National University, Canberra, A.C.T., pp. 12-18.

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Title The precursors of motivation and their implications for social marketing
Author(s) Binney, Wayne
Hall, John
Oppenheim, Peter
Conference name Australasian Nonprofit Marketing. Conference (1st: 2004: Canberra, A.C.T.)
Conference location Canberra, A.C.T.
Conference dates 23-24 Sep. 2004
Title of proceedings Nonprofit Marketing: Perspectives and Advances
Editor(s) Sullivan Mort, Gillian
Publication date 2004
Conference series Australasian Nonprofit Marketing Conference
Start page 12
End page 18
Total pages 7
Publisher Australian National University
Place of publication Canberra, A.C.T.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 0646439405
9780646439402
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970113 Expanding Knowledge in Education
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2004, Australian National University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009654

Document type: Conference Paper
Collections: Deakin Graduate School of Business
Higher Education Research Group
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