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Codes of ethics in Sweden's largest marketing corporations: communicating the ethos of the code within the organization

Svensson, G., Wood, Greg and Callaghan, Michael 2004, Codes of ethics in Sweden's largest marketing corporations: communicating the ethos of the code within the organization, in Developments in marketing science, volume XXVII : proceedings of the annual conference of the Academy of Marketing Science, Montreal, 26-29 May 2004, Academy of Marketing Science, Coral Gables, Fla..

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Title Codes of ethics in Sweden's largest marketing corporations: communicating the ethos of the code within the organization
Author(s) Svensson, G.
Wood, Greg
Callaghan, Michael
Conference name Academy of Marketing Science. Conference (27th : 2004 : Vancouver, Canada)
Conference location Vancouver, Canada
Conference dates 26-29 May 2004
Title of proceedings Developments in marketing science, volume XXVII : proceedings of the annual conference of the Academy of Marketing Science, Montreal, 26-29 May 2004
Editor(s) Spotts, Harlan E.
Publication date 2004
Conference series Academy of Marketing Science Conference
Publisher Academy of Marketing Science
Place of publication Coral Gables, Fla.
Notes
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ISBN 0939783266
9780939783267
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009661

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.