Codes of ethics in Sweden's largest marketing corporations: communicating the ethos of the code within the organization
Svensson, G., Wood, Greg and Callaghan, Michael 2004, Codes of ethics in Sweden's largest marketing corporations: communicating the ethos of the code within the organization, in Developments in marketing science, volume XXVII : proceedings of the annual conference of the Academy of Marketing Science, Montreal, 26-29 May 2004, Academy of Marketing Science, Coral Gables, Fla..
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Developments in marketing science, volume XXVII : proceedings of the annual conference of the Academy of Marketing Science, Montreal, 26-29 May 2004
Editor(s)
Spotts, Harlan E.
Publication date
2004
Conference series
Academy of Marketing Science Conference
Publisher
Academy of Marketing Science
Place of publication
Coral Gables, Fla.
Notes
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ISBN
0939783266 9780939783267
Language
eng
Field of Research
150399 Business and Management not elsewhere classified
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