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A dynamic approach to international codes of ethics

Svensson, G. and Wood, Greg 2005, A dynamic approach to international codes of ethics, in Discourse, diversity and distinction : macromarketing at 30 years : special sub-theme: "Remember the titans!", Macromarketing Society, St. Petersburg, Fla., pp. 104-111.

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Title A dynamic approach to international codes of ethics
Author(s) Svensson, G.
Wood, Greg
Conference name Macromarketing Conference (30th : 2005 : St Petersburgh, Florida)
Conference location St Petersburgh, Florida
Conference dates 28-31 May 2005
Title of proceedings Discourse, diversity and distinction : macromarketing at 30 years : special sub-theme: "Remember the titans!"
Editor(s) Peterson, Mark
Hill, Ronald Paul
Publication date 2005
Conference series Macromarketing Society Conference
Start page 104
End page 111
Publisher Macromarketing Society
Place of publication St. Petersburg, Fla.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, Macromarketing Society
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009675

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