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Public environmental consumerism : recycling behaviour and its impact on intentions to purchase green products D'Souza, Clare, Taghian, Mehdi and Lamb, Peter 2005, Public environmental consumerism : recycling behaviour and its impact on intentions to purchase green products, in Discourse, diversity and distinction : Macromarketing at 30 : Remember the titans, papers of the 30th Annual Macromarketing Conference, [University of South Florida], [St. Petersburg, Fla.], pp. 85-95. Title Public environmental consumerism : recycling behaviour and its impact on intentions to purchase green products Author(s) D'Souza, Clare Taghian, Mehdi Lamb, Peter Conference name Macromarketing Conference (30th: 2005: St. Petersburg, Florida) Conference location St. Petersburgh, Florida Conference dates 28-31 May 2005 Title of proceedings Discourse, diversity and distinction : Macromarketing at 30 : Remember the titans, papers of the 30th Annual Macromarketing Conference Editor(s) Peterson, Mark Hill, Ronald Paul Publication date 2005 Conference series Macromarketing Society Conference Start page 85 End page 95 Publisher [University of South Florida] Place of publication [St. Petersburg, Fla.] Summary Recycling behaviour has been used as indicators of green behavior since research has indicated that there is a positive relationship between environmental concern and ecologically responsible behavior such as recycling. The objective of this study is to find out if there is a difference between recyclers and non-recyclers and heavy and light recyclers with respect to their willingness to pay more for green products despite the perception of green products being of a lower quality in comparison to alternative products. The answers to this will help us to better understand environmentally conscious consumerism of both groups of consumers i.e. the light and heavy recyclers. The results indicate that willingness to pay somewhat higher prices and accepting somewhat lower quality of green products appears to be, generally, independent of recycling and non-recycling, as well as heavy and light recycling behaviour. It also addresses the implications of these findings for business managers. Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1 Full written paper - refereed ERA Research output type E Conference publication Copyright notice ©Reproduced with the specific permission of the copyright owner. Persistent URL http://hdl.handle.net/10536/DRO/DU:30009678 Document type: Conference Paper Collections: Deakin Graduate School of Business Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 24 Feb 2009, 11:14:49 EST Thu, 02 Apr 2009, 07:22:45 EST Wed, 06 May 2009, 12:14:15 EST Tue, 23 Jun 2009, 12:07:56 EST Tue, 13 Oct 2009, 10:26:49 EST Fri, 16 Mar 2012, 16:36:55 EST Filtered Full Access Statistics: 561 Abstract Views, 85 File Downloads  -  Detailed Statistics Created: Tue, 14 Oct 2008, 07:00:58 EST

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