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Retail internationalisation : drivers, impediments and business strategy

Evans, Jody, Bridson, Kerrie, Byrom, John and Medway, Dominic 2005, Retail internationalisation : drivers, impediments and business strategy, in Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution, Lund University, Lund, Sweden, pp. 1-10.

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Title Retail internationalisation : drivers, impediments and business strategy
Author(s) Evans, Jody
Bridson, Kerrie
Byrom, John
Medway, Dominic
Conference name EAERCD 2005 Conference (13th : 2005: Lund, Sweden)
Conference location Lund, Sweden
Conference dates 29 Jun.-1 Jul. 2005
Title of proceedings Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution
Editor(s) [Unknown]
Publication date 2005
Conference series International European Association for Education and Research in Commercial Distribution Conference
Start page 1
End page 10
Total pages 10 p.
Publisher Lund University
Place of publication Lund, Sweden
Keyword(s) retailing
international business
standardization
product adaptation
Summary In light of recent changes in the international environment it is important to consider whether the drivers and impediments of retail internationalisation and the business strategy adopted have also changed. The findings from 12 qualitative interviews with UK and US retailers indicate that a variety of factors, ranging from historical precedence and investor pressures to saturation of the domestic market and foreign market attractiveness, drive retail internationalisation. In terms of impediments to foreign expansion, issues such as political and economic instability, previous experience and perceived cultural differences presented obstacles to internationalisation. Interviewees also expressed a desire for increased standardisation, while acknowledging a substantial degree of adaptation in response to cultural differences.
ISSN 0959-0552
Language eng
Field of Research 150308 International Business
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009682

Document type: Conference Paper
Collections: School of Management and Marketing
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