Buyer-supplier relationships and brand strategy within commoditised industries : a suggested theoretical framework Parker, Melina M., Evans, Jody and Bridson, Kerrie 2005, Buyer-supplier relationships and brand strategy within commoditised industries : a suggested theoretical framework, in Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution, Lund University, Sweden, pp. 1-17. Attached Files Name Description MIMEType Size Downloads Title Buyer-supplier relationships and brand strategy within commoditised industries : a suggested theoretical framework Author(s) Parker, Melina M. Evans, Jody Bridson, Kerrie Conference name EAERCD 2005 Conference (13th : 2005: Lund, Sweden) Conference location Lund, Sweden Conference dates 29 Jun.-1 Jul. 2005 Title of proceedings Research in the Distributive Trades : Proceedings of the 13th International European Association for Education and Research in Commercial Distribution Editor(s) European Association for Education and Research in Commercial Distribution Publication date 2005 Conference series International European Association for Education and Research in Commercial Distribution Conference Start page 1 End page 17 Total pages 17 p. Publisher Lund University Place of publication Sweden Summary Research into commodity markets has identified an increase in non-price based competition. In pursuit of sustainable bases for differentiation, many commodity industries including fresh produce, dairy and meat are introducing branded products. Using the Resource-Based View (RBV), this paper postulates that such branding is influenced by the nature of the buyer-supplier relationship. We suggest that the individual resources and capabilities of trade partners, in addition to the capabilities of that relationship, influence the brand strategies pursued. Moreover, we propose that by combining organisational resources and capabilities and brand strategy in an holistic framework, we may explain variations in buyer-supplier relationship performance. Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1 Full written paper - refereed Persistent URL http://hdl.handle.net/10536/DRO/DU:30009683 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 02 Feb 2009, 09:01:18 EST Tue, 23 Jun 2009, 12:06:04 EST Mon, 10 May 2010, 15:27:16 EST Mon, 10 May 2010, 15:30:09 EST Fri, 16 Mar 2012, 16:37:22 EST Wed, 14 May 2014, 13:58:57 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 706 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Tue, 14 Oct 2008, 07:01:02 EST

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