Government influence on intrinsic and extrinsic motivation in environmental social marketing
Binney, Wayne, Hall, John and Oppenheim, Peter 2005, Government influence on intrinsic and extrinsic motivation in environmental social marketing, in At the threshold : challenges and developments in social, sport and arts marketing proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Deakin University, Geelong, Vic., pp. 1-5.
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At the threshold : challenges and developments in social, sport and arts marketing proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference
Rentschler, Ruth Hall, John
Australasian Nonprofit and Social Marketing Conference
Place of publication
There is a need for more effective and efficient social behavioural change programs instigated by public sector environmental management organisations. The concepts of intrinsic motivation and extrinsic motivation have been shown to provide insights into the environmental behaviour of various groups. The aim of the paper is to investigate the relationship between Intrinsic Motivation, Extrinsic Motivation and Government influence. In particular this study examines the inter-relationship between intrinsic and extrinsic motivation in environmental management. A random sample of 566 land managers in South-eastern Australia was obtained. A structural equation model was used to develop a model which identities the relationship between intrinsic motivation, extrinsic motivation and government influence.
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