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Government influence on intrinsic and extrinsic motivation in environmental social marketing

Binney, Wayne, Hall, John and Oppenheim, Peter 2005, Government influence on intrinsic and extrinsic motivation in environmental social marketing, in At the threshold : challenges and developments in social, sport and arts marketing proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Deakin University, Geelong, Vic., pp. 1-5.

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Title Government influence on intrinsic and extrinsic motivation in environmental social marketing
Author(s) Binney, Wayne
Hall, John
Oppenheim, Peter
Conference name Australasian Nonprofit and Social Marketing Conference (2nd : 2005 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 22-23 Sep. 2005
Title of proceedings At the threshold : challenges and developments in social, sport and arts marketing proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference
Editor(s) Rentschler, Ruth
Hall, John
Publication date 2005
Conference series Australasian Nonprofit and Social Marketing Conference
Start page 1
End page 5
Total pages 5
Publisher Deakin University
Place of publication Geelong, Vic.
Summary There is a need for more effective and efficient social behavioural change programs instigated by public sector environmental management organisations. The concepts of intrinsic motivation and extrinsic motivation have been shown to provide insights into the environmental behaviour of various groups. The aim of the paper is to investigate the relationship between Intrinsic Motivation, Extrinsic Motivation and Government influence. In particular this study examines the inter-relationship between intrinsic and extrinsic motivation in environmental management. A random sample of 566 land managers in South-eastern Australia was obtained. A structural equation model was used to develop a model which identities the relationship between intrinsic motivation, extrinsic motivation and government influence.
ISBN 1741560179
9781741560176
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, Deakin University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009685

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