Regional online newspapers as a social marketing tool in the development of community involvement and local identity

Knox, I., Hall, John and Oppenheim, Peter 2005, Regional online newspapers as a social marketing tool in the development of community involvement and local identity, in 2nd Australasian Nonprofit and Social Marketing Conference, Deakin University, Geelong, Vic..


Title Regional online newspapers as a social marketing tool in the development of community involvement and local identity
Author(s) Knox, I.
Hall, John
Oppenheim, Peter
Conference name Australasian Nonprofit and Social Marketing Conference (2nd : 2005 : Geelong, Vic.)
Conference location Geelong, Vic.
Conference dates 22-23 September 2005
Title of proceedings 2nd Australasian Nonprofit and Social Marketing Conference
Editor(s) Rentschler, Ruth
Hall, John
Publication date 2005
Publisher Deakin University
Place of publication Geelong, Vic.
ISBN 1741560187
9781741560183
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
ERA Research output type X Not reportable
Copyright notice ©2005
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009686

Document type: Conference Paper
Collections: Deakin Graduate School of Business
Higher Education Research Group
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