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The body, mind and soul of AFL footballers: tales of identity from the global sports entertainment industry

Kelly, Peter and Hickey, Christopher 2005, The body, mind and soul of AFL footballers: tales of identity from the global sports entertainment industry, in 2005 TASA CD Proceedings., Sociological Association of Australia, Melbourne, Vic., pp. 1-12.

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Title The body, mind and soul of AFL footballers: tales of identity from the global sports entertainment industry
Author(s) Kelly, Peter
Hickey, Christopher
Conference name Community, place, change: TASA 2005 conference
Conference location Hobart
Conference dates 5 - 8 December 2005
Title of proceedings 2005 TASA CD Proceedings.
Editor(s) Julian, R.
Rottier, R.
White, R.
Publication date 2005
Conference series The Australian Sociological Association Conference
Start page 1
End page 12
Publisher Sociological Association of Australia
Place of publication Melbourne, Vic.
Summary The paper discusses some of the findings of a research project funded by the Australian Football League (AFL) titled: Getting the Balance Right: Professionalism, Performance, Prudentialism and Playstations in the Life of AFL Footballers. The research explored the emergence and evolution of a professional identity for AFL footballers – an identity that has many facets including the ideas that a professional leads a balanced life, and has a prudent orientation to the future, to life after football. The AFL is a high profile, sports entertainment business in which brand relationships between the industry and its sponsors generate substantial income for the League, for Clubs, and for Coaches and players. In addition the AFL’s equalisation policies tightly regulate the ways in which Clubs can recruit, maintain and develop playing lists. In this context various tools of analysis are used to identify and characterise the particular Body, Mind and Soul elements of the young men who might be recruited to a Club; who might have significant time, money and effort invested in their development (as players, as persons); who might develop an identity as an AFL footballer. Drawing on Foucault’s work on the care of the self we argue that in this situation, narratives of identity necessarily involve a struggle for the Body, Mind and Soul of these young men.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 0959846050
9780959846058
Language eng
Field of Research 160805 Social Change
Socio Economic Objective 970116 Expanding Knowledge through Studies of Human Society
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, TASA
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009716

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