The body, mind and soul of AFL footballers: tales of identity from the global sports entertainment industry
Kelly, Peter and Hickey, Christopher 2005, The body, mind and soul of AFL footballers: tales of identity from the global sports entertainment industry, in 2005 TASA CD Proceedings., Sociological Association of Australia, Melbourne, Vic., pp. 1-12.
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
The Australian Sociological Association Conference
Sociological Association of Australia
Place of publication
The paper discusses some of the findings of a research project funded by the Australian Football League (AFL) titled: Getting the Balance Right: Professionalism, Performance, Prudentialism and Playstations in the Life of AFL Footballers. The research explored the emergence and evolution of a professional identity for AFL footballers – an identity that has many facets including the ideas that a professional leads a balanced life, and has a prudent orientation to the future, to life after football. The AFL is a high profile, sports entertainment business in which brand relationships between the industry and its sponsors generate substantial income for the League, for Clubs, and for Coaches and players. In addition the AFL’s equalisation policies tightly regulate the ways in which Clubs can recruit, maintain and develop playing lists. In this context various tools of analysis are used to identify and characterise the particular Body, Mind and Soul
elements of the young men who might be recruited to a Club; who might have significant time, money and effort invested in their development (as players, as persons); who might develop an identity as an AFL footballer. Drawing on Foucault’s work on the care of the self we argue that in this situation, narratives of identity necessarily involve a struggle for the Body, Mind and Soul of these young men.
Reproduced with the kind permission of the copyright owner.
Field of Research
160805 Social Change
Socio Economic Objective
970116 Expanding Knowledge through Studies of Human Society
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact email@example.com.