The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance
Evans, Jody, Bridson, Kerrie, Byrom, John and Medway, Dominic 2005, The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance, in ANZMAC 2005 : Broadening the boundaries, conference proceedings, University of Western Australia, School of Business, Perth, W.A., pp. 21-27.
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ANZMAC 2005 : Broadening the boundaries, conference proceedings
Australian and New Zealand Marketing Academy Conference
University of Western Australia, School of Business
Place of publication
This paper investigates the relationships between market, learning and brand orientation with competitive advantage and organisational performance in the context of the UK retail industry. The results indicate that competitive advantage contributes to strategic effectiveness and mediates the relationship between learning and brand orientation and strategic effectiveness. No significant relationship was found in relation to financial performance. Moreover, market orientation was not found to have a significant direct effect on competitive advantage or indirect affect on performance.
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