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The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance

Evans, Jody, Bridson, Kerrie, Byrom, John and Medway, Dominic 2005, The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance, in ANZMAC 2005 : Broadening the boundaries, conference proceedings, University of Western Australia, School of Business, Perth, W.A., pp. 21-27.

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Title The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance
Author(s) Evans, Jody
Bridson, Kerrie
Byrom, John
Medway, Dominic
Conference name Australian and New Zealand Marketing Academy. Conference (17th : 2005: Fremantle, W.A.)
Conference location Fremantle, W.A.
Conference dates 5-7 December 2005
Title of proceedings ANZMAC 2005 : Broadening the boundaries, conference proceedings
Editor(s) Purchase, Sharon
Publication date 2005
Conference series Australian and New Zealand Marketing Academy Conference
Start page 21
End page 27
Publisher University of Western Australia, School of Business
Place of publication Perth, W.A.
Summary This paper investigates the relationships between market, learning and brand orientation with competitive advantage and organisational performance in the context of the UK retail industry. The results indicate that competitive advantage contributes to strategic effectiveness and mediates the relationship between learning and brand orientation and strategic effectiveness. No significant relationship was found in relation to financial performance. Moreover, market orientation was not found to have a significant direct effect on competitive advantage or indirect affect on performance.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2005, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009719

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.