• Home
• Library
• DRO home

The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance Evans, Jody, Bridson, Kerrie, Byrom, John and Medway, Dominic 2005, The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance, in ANZMAC 2005 : Broadening the boundaries, conference proceedings, University of Western Australia, School of Business, Perth, W.A., pp. 21-27. Attached Files Name Description MIMEType Size Downloads bridson-mediatingrole-2005.pdf Published version application/pdf 390.11KB 234 Title The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance Author(s) Evans, Jody Bridson, Kerrie Byrom, John Medway, Dominic Conference name Australian and New Zealand Marketing Academy. Conference (17th : 2005: Fremantle, W.A.) Conference location Fremantle, W.A. Conference dates 5-7 December 2005 Title of proceedings ANZMAC 2005 : Broadening the boundaries, conference proceedings Editor(s) Purchase, Sharon Publication date 2005 Conference series Australian and New Zealand Marketing Academy Conference Start page 21 End page 27 Publisher University of Western Australia, School of Business Place of publication Perth, W.A. Summary This paper investigates the relationships between market, learning and brand orientation with competitive advantage and organisational performance in the context of the UK retail industry. The results indicate that competitive advantage contributes to strategic effectiveness and mediates the relationship between learning and brand orientation and strategic effectiveness. No significant relationship was found in relation to financial performance. Moreover, market orientation was not found to have a significant direct effect on competitive advantage or indirect affect on performance. Notes Reproduced with the kind permission of the copyright owner. Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1 Full written paper - refereed Copyright notice ©2005, ANZMAC Persistent URL http://hdl.handle.net/10536/DRO/DU:30009719 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 26 Feb 2009, 13:12:25 EST Tue, 23 Jun 2009, 12:03:40 EST Wed, 28 Apr 2010, 13:47:40 EST Wed, 28 Apr 2010, 13:48:38 EST Tue, 15 Nov 2011, 11:27:20 EST Fri, 16 Mar 2012, 16:39:45 EST Filtered Full Access Statistics: 781 Abstract Views, 234 File Downloads  -  Detailed Statistics Created: Tue, 14 Oct 2008, 07:01:32 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.