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Research data in marketing journals

Svensson, Goran and Wood, Greg 2006, Research data in marketing journals, in Proceedings of the IFSAM VIIIth World Congress 2006, International Federation of Scholarly Associations of Management, Berlin, Germany, pp. 1-15.

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Title Research data in marketing journals
Author(s) Svensson, Goran
Wood, Greg
Conference name IFSAM VIIIth World Congress 2006
Conference location Berlin, Germany
Conference dates 28-30 September 2006
Title of proceedings Proceedings of the IFSAM VIIIth World Congress 2006
Editor(s) Weber, Wolfgang
Publication date 2006
Conference series International Federation of Scholarly Associations of Management World Congress
Start page 1
End page 15
Publisher International Federation of Scholarly Associations of Management
Place of publication Berlin, Germany
Summary Our objective is to assess the geocentricity of research data in a selection of continentally based leading academic marketing journals. The assessment considers a six-year period, namely 2000-2005. The content analysis consisted of 811 published contributions. The empirical findings may be illustrative to other academic journals in the field of marketing. The assessment is summarised on an aggregated level and per journal title. The journal sample consists of the Australasian Marketing Journal (AMJ), the European Journal of Marketing (EJM) and the Journal of Marketing (JM) – a cross-continental assessment. We contend that the selected journals should not be considered to be dramatically different in any particular sense in the area of academic marketing journals. On the contrary, together they may be quite representative of several others as well.
Notes Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupp@deakin.edu.au
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2006, International Federation of Scholarly Associations of Management
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009743

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