Is there a Pareto Effect in top marketing journals? An exploration

Svensson, Goran and Wood, Greg 2006, Is there a Pareto Effect in top marketing journals? An exploration, in Proceedings of the 20th Annual Conference of the Australian and New Zealand Academy of Management: Pragmatism, Philosophy, Priorities, Central Queensland University, Rockhampton, Qld..

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Title Is there a Pareto Effect in top marketing journals? An exploration
Author(s) Svensson, Goran
Wood, Greg
Conference name Australian and New Zealand Academy of Management. Conference (20th: 2006: Rockhampton, Qld.)
Conference location Rockhampton, Qld.
Conference dates 6-9 Dec. 2006
Title of proceedings Proceedings of the 20th Annual Conference of the Australian and New Zealand Academy of Management: Pragmatism, Philosophy, Priorities
Editor(s) Kennedy, Jessica
Di Milia, Lee
Publication date 2006
Conference series Australian and New Zealand Academy of Management Conference
Publisher Central Queensland University
Place of publication Rockhampton, Qld.
Keyword(s) pareto
effect
marketing
journals
Summary Pareto’s Law refers to the theory that a small percentage of a total is responsible for a large proportion of the total outcome. It is commonly known as the 80/20 law or principle. The objective is to explore whether there is a ‘Pareto Effect’ in the distribution of crucial research and journal criteria in top marketing journals. The authors provide an exploration based upon previous research on top marketing journals. For this purpose, the Pareto Effect concept is introduced, based upon a set of research and journal criteria. The exploration of research and journal criteria in top marketing journals generated an extremely skewed outcome. When it comes to the criteria, the top journals in marketing tend to be governed by narrow concerns of research rather than broad concerns.
ISBN 1921047348
9781921047343
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009773

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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