Stem cell research and ethics : a socio-economic and marketing perspective

Quazi, Ali and Herath, Gamini 2006, Stem cell research and ethics : a socio-economic and marketing perspective, in ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld., pp. 1-6.

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Title Stem cell research and ethics : a socio-economic and marketing perspective
Author(s) Quazi, Ali
Herath, Gamini
Conference name Australian & New Zealand Marketing Academy. Conference (2006 : Brisbane, Queensland)
Conference location Queensland University of Technology, Gardens Point Campus, Brisbane
Conference dates 4-6 December 2006
Title of proceedings ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings
Editor(s) Ali, Yunus
van Dessel, Maria
Publication date 2006
Conference series Australian and New Zealand Marketing Academy Conference
Start page 1
End page 6
Publisher Queensland University of Technology, School of Advertising, Marketing and Public Relations
Place of publication Brisbane, Qld.
Keyword(s) marketing
Summary This paper addresses the ethical and moral issues surrounding stem cell research (SCR) and development within the socio-economic and macro marketing environments. A two dimensional conceptual framework is developed towards broadening the understanding of the complexities of these issues in an international context. The conceptual model captures the two dimensions of narrow moral/ethical to broader imperatives and the cost-benefits realm of SCR. Four quadrants emerge within these two dimensions which are likely to help identify the dominant views and the people associating themselves with these views in terms of their demographics and psychographic characteristics. These findings have important socio-economic and marketing implications which are highlighted in the paper.
ISBN 9781741071597
1741071593
1741091399
Language eng
Field of Research 229999 Philosophy and Religious Studies not elsewhere classified
220305 Ethical Theory
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2006, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009777

Document type: Conference Paper
Collection: School of Accounting, Economics and Finance
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