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Brand orientation and retail strategy within the Australian museum sector

Evans, Jody and Bridson, Kerrie 2006, Brand orientation and retail strategy within the Australian museum sector, in Academy of Marketing Conference, 4-6 July 2006 : hosted by Middlesex University Business School, London, Middlesex University, London, England.

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Title Brand orientation and retail strategy within the Australian museum sector
Author(s) Evans, Jody
Bridson, Kerrie
Conference name Academy of Marketing. Conference (2006 : London, England)
Conference location London, England
Conference dates 4-6 Jul. 2006
Title of proceedings Academy of Marketing Conference, 4-6 July 2006 : hosted by Middlesex University Business School, London
Editor(s) Egan, John
Baines, Paul
Publication date 2006
Conference series Academy of Marketing Conference
Publisher Middlesex University
Place of publication London, England
Notes Reproduced with the kind permission of the copyright owner.
ISBN 1904750494
9781904750499
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2006, Middlesex University Press, Business School
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009778

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