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How well are Australian business graduates prepared for the workplace?

McClymont, Hoda, Volkov, Michael, Behjat, Nura and Gardiner, Michael 2006, How well are Australian business graduates prepared for the workplace?, in Academy of World Business, Marketing and Management Development Conference Proceedings, Academy of World Business, Marketing and Management Development, Paris, France, pp. 2045-2054.

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Title How well are Australian business graduates prepared for the workplace?
Author(s) McClymont, Hoda
Volkov, MichaelORCID iD for Volkov, Michael orcid.org/0000-0002-2459-4515
Behjat, Nura
Gardiner, Michael
Conference name Academy of World Business, Marketing and Management Development Conference (2006 : Paris, France)
Conference location Paris, France
Conference dates 10-13 July 2006
Title of proceedings Academy of World Business, Marketing and Management Development Conference Proceedings
Editor(s) Ogunmokun, Gabriel
Gabbay, Rony
Publication date 2006
Conference series Academy of World Business, Marketing and Management Development Conference
Start page 2045
End page 2054
Publisher Academy of World Business, Marketing and Management Development
Place of publication Paris, France
Summary The gap between business graduates' skills and competencies, and the graduates' needs in the workplace has been well researched and documented. However, no comprehensive model appears to have been developed on which to base curriculum decisions in this field. The current paper contributes to this area by investigating Australian graduates' skills needs in terms of the importance of nominated skills and satisfaction with the education received for those developed skills as perceived by graduates. Analysis of a survey shows that generic marketing skills are valued at a lower level than general attribute skills. Thus, university marketing programs may need to focus more on general skills and
personal attributes.
ISBN 0975227211
9780975227213
Language eng
Field of Research 130299 Curriculum and Pedagogy not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2006, Academy of World Business, Marketing and Management Development
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009795

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.