You are not logged in.
Openly accessible

Using accelerated, whole-of-brain learning techniques in higher education: principles and practice

Perry, Chad, Harker, Debra and Volkov, Michael 2003, Using accelerated, whole-of-brain learning techniques in higher education: principles and practice, in World Marketing Congress Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, Volume XI, Academy of Marketing Science, Perth, W.A..

Attached Files
Name Description MIMEType Size Downloads
volkov-usingaccelerated-2003.pdf Published version application/pdf 256.18KB 52

Title Using accelerated, whole-of-brain learning techniques in higher education: principles and practice
Author(s) Perry, Chad
Harker, Debra
Volkov, MichaelORCID iD for Volkov, Michael orcid.org/0000-0002-2459-4515
Conference name World Marketing Congress Academy of Marketing Science (2003: Perth, W.A.)
Conference location Perth, Western Australia
Conference dates June 11-14 2003
Title of proceedings World Marketing Congress Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment, Volume XI
Editor(s) Lewin, Jeffrey E.
Publication date 2003
Publisher Academy of Marketing Science
Place of publication Perth, W.A.
Summary Accelerated learning is an integrative method of learning, combining both sides of the brain to strengthen a student's relationship with self, teacher, subject matter and other students, and so assists students to achieve deep, rather than surface, learning. While the approach has been used to teach school pupils and trainees in the corporate world, its use in marketing education in universities is limited, and there are no reports of studies focusing on its use in postgraduate coursework degrees. Thus this paper examines how accelerated learning could be used in teaching marketing at universities at the MBA level. Some techniques are synthesised from the literature that are particularly appropriate for the students and constraints of an MBA program in a university. We conclude that accelerated learning techniques can be used and are effective in a MBA program. Essentially, accelerated learning incorporate many, already known ideas but it is a useful comprehensive framework.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 0939783061
9780939783069
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2003, Academy of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009802

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 690 Abstract Views, 52 File Downloads  -  Detailed Statistics
Created: Tue, 14 Oct 2008, 07:02:43 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.