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The importance of retail strategy for pharmacies

Varatharajan, Abirami and Bridson, Kerrie 2002, The importance of retail strategy for pharmacies, in Proceedings of the Australian and New Zealand Marketing Academy Conference, Deakin University, Melbourne, Vic., pp. 2091-2097.

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Title The importance of retail strategy for pharmacies
Author(s) Varatharajan, Abirami
Bridson, Kerrie
Conference name ANZMAC 2002
Conference location Melbourne, Australia.
Conference dates 2-4 December 2002
Title of proceedings Proceedings of the Australian and New Zealand Marketing Academy Conference
Editor(s) Shaw, Robin N.
Adam, Stewart
McDonald, Health
Publication date 2002
Start page 2091
End page 2097
Publisher Deakin University
Place of publication Melbourne, Vic.
Summary Limited academic research has focused on the retail management of pharmacies since prior studies have primarily addressed the professional service aspect of pharmacy operations. Particularly absent is the investigation of a pharmacist’s retail strategy and its relationship with non-prescription pharmacy performance. Moreover, this paper postulates that a pharmacy’s natural abilities in the form of organisational characteristics, resources and capabilities are important antecedents to the development of a retail strategy. We propose that the retail strategy and pharmacy performance relationship, which is the focus of this paper, does not operate in isolation and critical organisational antecedents are an influencing factor.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 0730025624
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2002, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009810

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