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Expanding the buyer-supplier relationship definition: its antecedents and relationship with performance outcomes

Parker, Melina and Bridson, Kerrie 2002, Expanding the buyer-supplier relationship definition: its antecedents and relationship with performance outcomes, in ANZMAC 2002 : conference proceedings, Deakin University, Geelong, Vic., pp. 2081-2089.

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Title Expanding the buyer-supplier relationship definition: its antecedents and relationship with performance outcomes
Author(s) Parker, Melina
Bridson, Kerrie
Conference name Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
Conference location Melbourne, Australia
Conference dates 2-4 December 2002
Title of proceedings ANZMAC 2002 : conference proceedings
Editor(s) Shaw, Robin
Adam, Stewart
McDonald, Heath
Publication date 2002
Start page 2081
End page 2089
Publisher Deakin University
Place of publication Geelong, Vic.
Summary This paper aims to contribute to current buyer-supplier relationship literature through conceptually examining associations between the buyer-supplier relationship itself, organisational antecedents and the external environment. Whilst the presence of relational components within the transaction has been acknowledged, there is, has been, and remains, great difficulty in defining and understanding the dynamics of the buyer-supplier relationship itself. This study aims to address current research limitations and further develop understanding of the dynamics between buyers and suppliers, through a grounded theory research approach. The core focus is to understand the basic motivations and considerations for organisations when potentially considering relationship development with a trade partner. Thus, the organisational attributes that must be apparent and those preferred by potential trade partners are studied. Development of a conceptual model leads to the recognition of three key research questions that are to be addressed in future empirical investigation of the model.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 0730025624
9780730025627
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2002, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009811

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