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Perceptions of power and dependence between retail buyers and fresh produce suppliers within the Australian fresh produce industry

Parker, Melina and Bridson, Kerrie 2003, Perceptions of power and dependence between retail buyers and fresh produce suppliers within the Australian fresh produce industry, in EAERCD 2003 : 12th European Association for Education and Research in Commercial Distribution conference proceedings, ESCP-EAP/CERIDICE, Paris, France, pp. 1-12.

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Title Perceptions of power and dependence between retail buyers and fresh produce suppliers within the Australian fresh produce industry
Author(s) Parker, Melina
Bridson, Kerrie
Conference name European Association for Education and Research in Commercial Distribution Conference (12th : 2003 : Paris, France)
Conference location Paris,France
Conference dates 3-4 July 2003
Title of proceedings EAERCD 2003 : 12th European Association for Education and Research in Commercial Distribution conference proceedings
Editor(s) Magis, Helena
Publication date 2003
Conference series European Association for Education and Research in Commercial Distribution Conference
Start page 1
End page 12
Publisher ESCP-EAP/CERIDICE
Place of publication Paris, France
Keyword(s) buyer-supplier
relationships
fresh produce
retailing
Summary The research aims to gain a deeper understanding of direct buyer-supplier relationships within the Australian fresh produce industry. Specifically, dependence and power within the buyer-supplier relationship are considered in terms of their antecedents and their relationships their-in. In-depth interviews with buyers and suppliers provided the means by which to expose perceptions with regard to the relative importance of dependence and power within the relationship. The research reveals that relationship antecedents (trading offer: price and quality) impact power and dependence and are, in tum, impacted by them.
Notes
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ISBN 2914844182
9782914844185
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2003, EAERCD
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009813

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