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Clinching happy deals: an investigation of the buyer-supplier relationship within the Australian fresh produce industry

Parker, M. and Bridson, Kerrie 2003, Clinching happy deals: an investigation of the buyer-supplier relationship within the Australian fresh produce industry, in Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003, Academy of Marketing Science, Perth, Western Australia.

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Title Clinching happy deals: an investigation of the buyer-supplier relationship within the Australian fresh produce industry
Author(s) Parker, M.
Bridson, Kerrie
Conference name World Marketing Congress (2003 : Perth, Western Australia)
Conference location Perth, Western Australia
Conference dates 11-14 June 2003
Title of proceedings Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment : Perth, Western Australia, June 11-14, 2003
Editor(s) Lewin, Jeffrey E.
Publication date 2003
Publisher Academy of Marketing Science
Place of publication Perth, Western Australia
Notes
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ISBN 0939783061
9780939783069
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2003, World Marketing Congress
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009814

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.