Museum marketing research : from denial to discovery?

Rentschler, Ruth and Reussner, Eva 2002, Museum marketing research : from denial to discovery?, (HEC), Montreal, Canada.

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Title Museum marketing research : from denial to discovery?
Author(s) Rentschler, Ruth
Reussner, Eva
Publication date 2002
Publisher (HEC)
Place of publication Montreal, Canada
Keyword(s) marketing
marketing research
audience studies
museums
Notes GA02-01 "November 2002"
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category A6 Research report/technical paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010127

Document type: Report
Collection: School of Management and Marketing
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