Towards a business-value oriented eCRM : a preliminary action research project

Chin, Carolyn Ye-Phern, Ding, Melissa Soo and Unnithan, Chandana 2002, Towards a business-value oriented eCRM : a preliminary action research project, Deakin University School of Information Systems, Geelong, Vic..

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Title Towards a business-value oriented eCRM : a preliminary action research project
Alternative title School working papers series 2002 : towards a business-value oriented eCRM : a preliminary action research project
Author(s) Chin, Carolyn Ye-Phern
Ding, Melissa Soo
Unnithan, Chandana
Publication date 2002
Series School working papers (Deakin University. School of Information Systems : Online) ; SWP2002/31
Publisher Deakin University School of Information Systems
Place of publication Geelong, Vic.
Keyword(s) Customer relations
Relationship marketing
Marketing -- Management
CRM
complaint management system
business values
ROI
eCRM
Language eng
Field of Research 080699 Information Systems not elsewhere classified
HERDC Research category A6 Research report/technical paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010159

Document type: Report
Collection: School of Information and Business Analytics
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