Marketing

Kotler, Philip, Brown, Linden, Adam, Stewart and Armstrong, Gary 2004, Marketing, 6th ed., Pearson Education, Australia.


Title Marketing
Author(s) Kotler, Philip
Brown, Linden
Adam, Stewart
Armstrong, Gary
Publication date 2004
Total pages xxxi, 944 p.
Publisher Pearson Education
Place of Publication Australia
Keyword(s) Marketing -- Australia -- Management
Marketing -- New Zealand -- Management
Summary The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.
ISBN 1741031591
9781741031591
Edition 6th
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category A3 Revision/new edition
Copyright notice ©2004, Pearson Education
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010271

Document type: Book
Collection: School of Management and Marketing
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