Essentials of marketing research : an applied orientation

Malhotra, Naresh K., Hall, John, Shaw, M. and Oppenheim, Peter 2004, Essentials of marketing research : an applied orientation, Pearson Education Australia, Frenchs Forest, NSW.

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Title Essentials of marketing research : an applied orientation
Author(s) Malhotra, Naresh K.
Hall, John
Shaw, M.
Oppenheim, Peter
Publication date 2004
Publisher Pearson Education Australia
Place of Publication Frenchs Forest, NSW
Keyword(s) Marketing research.
Marketing research -- Methodology
Summary A lively, practical and concise text suitable for a one-semester course course in marketing research this book presents marketing research concepts in a highly applied and managerial way. Two of the authors are from Australian universities.
Notes Summarised version of the 2nd ed. of the same title published in 2002.
ISBN 1741032210
9781741032215
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category A2 Authored - other
Copyright notice ©2004, Pearson Education
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010285

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