A comprehensive introduction to sports events and facility management, this book guides students through the on-the-job issues and technical problems that sports managers have to address every day.
Contents: 1. Introduction to sport facility and event management -- 2. Key success factors of operating sports facilities and running sports events -- 3. Planning new sports facilities and events: feasibility analysis and market research -- 4. Developing new sports facilities: design and construction issues -- 5. Developing new sports facilities: preparing the facility management infrastructure -- 6. Operating the new sport facility: attracting events -- 7. Operating the new sport facility: preparing event management infrastructure -- 8. Attracting customers: marketing the sport facility and the sport events -- 9. Running the sport event: event operations -- 10. Measuring facility and event performance: a scorecard approach -- 11. Measuring facility and event performance: impact on and for stakeholders.
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