Consumer behaviour

Schiffman, Leon, Bednall, David, O`Cass, A., Paladino, A. and Kanuk, L. 2005, Consumer behaviour, 3rd ed., Pearson Education Australia, Frenchs Forest, N.S.W..


Title Consumer behaviour
Author(s) Schiffman, Leon
Bednall, David
O`Cass, A.
Paladino, A.
Kanuk, L.
Publication date 2005
Total pages xvi, 653 p.
Publisher Pearson Education Australia
Place of Publication Frenchs Forest, N.S.W.
Keyword(s) Consumer behavior
Motivation research (Marketing)
Marketing
Summary The third edition of this Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio- cultural and decision making aspects of the discipline. While the book is based on the American edition of Schiffman, it has been heavily adapted to suit the Australian market.
ISBN 174103163X
9781741031638
Edition 3rd
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category A3 Revision/new edition
Copyright notice ©2005, Pearson Education Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010320

Document type: Book
Collection: School of Management and Marketing
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