Consumer behaviour : an Asia Pacific approach

Blackwell, Roger, D`Souza, Clare, Taghian, Mehdi, Miniard, Paul and Engel, James 2006, Consumer behaviour : an Asia Pacific approach, Thomson, South Melbourne, Vic..

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Title Consumer behaviour : an Asia Pacific approach
Author(s) Blackwell, Roger
D`Souza, Clare
Taghian, MehdiORCID iD for Taghian, Mehdi
Miniard, Paul
Engel, James
Publication date 2006
Total pages xxv, 536 p.
Publisher Thomson
Place of Publication South Melbourne, Vic.
Keyword(s) Consumer behavior -- Textbooks
Summary Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application.
Notes Contents: 1. Consumer behavior and consumer research -- 2. How consumer analysis affects business strategy -- 3. The consumer decision process -- 4. Pre-purchase processes: need recognition, search and evaluation -- 5. Purchase -- 6. Post-purchase processes: consumption and evaluation -- 7. Demographics, psychographics and personality -- -- 8. Consumer motivation -- 9. Consumer knowledge -- 10. Consumer intentions, attitudes, beliefs and feelings -- 11. Culture, ethnicity and social class -- 12. Family and household influences -- 13. Group and personal influences -- 14. Making contact -- 15. Shaping consumers' opinions -- 16. Helping consumers to remember -- 17. Consumerism and beyond consumption -- Glossary.
ISBN 0170129772
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category A2 Authored - other
Copyright notice ©2006, Thomson Learning Australia
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