Consuming children : education, entertainment, advertising

Kenway, Jane and Bullen, Elizabeth 2001, Consuming children : education, entertainment, advertising, Open University Press, Buckingham, England.

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Title Consuming children : education, entertainment, advertising
Author(s) Kenway, Jane
Bullen, Elizabeth
Publication date 2001
Total pages 212
Publisher Open University Press
Place of Publication Buckingham, England
Keyword(s) Education -- Marketing.
Commercialism in schools
Children
Entertainment industry
Advertising
Marketing
Popular culture
Summary "Schools are dull, adults are dim, kids rule, pleasure can be purchased - these are canons of children's consumer cultures. In the places where kids, commodities and images meet, education, entertainment and advertising merge. Kids consume the corporate abundance with an appetite. But what happens now that schools are on the market? Is this a form of corporate gluttony? Are designer schools educationally "grotesque"? How are students packaged? How can curriculum compete with other attractions constantly advertised to students? Are students themselves both purchasers and commodities for sale?"

This volume argues that people are entering another stage in the construction of the young as the demarcations between education, entertainment and advertising collapse and as the lines between the generations both blur and harden. Drawing from the voices of students and from contemporary cultural theory this book provokes the reader to ponder the role of the school in the "age of desire.
Notes Contents: 1. Devouring theory -- 2. inventing the young consumer -- 3. Polarizing pleasures: the allure of the grotesque --4. Promiscuous corporations: desiring schoolchildren --5. Designer schools, packaged students -- 6. Popular and profane pedagogies -- 7. Pedagogies that bite/byte back.
ISBN 0335203000
9780335203000
Language eng
Field of Research 200203 Consumption and Everyday Life
HERDC Research category A1.1 Books - authored - research
Copyright notice ©2001, Open University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010537

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