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Market research in China : what can Australian companies teach us

Breth, Ron 2002, Market research in China : what can Australian companies teach us. In Fletcher, Richard and Brown, Linden (ed), International marketing an Asia-Pacific perspective, Pearson, Frenchs Forest, N.S.W., pp.213-219.

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Title Market research in China : what can Australian companies teach us
Author(s) Breth, Ron
Title of book International marketing an Asia-Pacific perspective
Editor(s) Fletcher, Richard
Brown, Linden
Publication date 2002
Start page 213
End page 219
Total pages 7
Publisher Pearson
Place of Publication Frenchs Forest, N.S.W.
ISBN 1740097289
9781740097284
Edition 2nd ed.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010691

Document type: Book Chapter
Collection: School of Management and Marketing
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