Case study : the museum of contemporary art : a not- for-profit cultural icon markets itself

Rentschler, Ruth 2003, Case study : the museum of contemporary art : a not- for-profit cultural icon markets itself, in Principles of marketing, Pearson, Frenchs Forest, N.S.W., pp.176-178.


Title Case study : the museum of contemporary art : a not- for-profit cultural icon markets itself
Author(s) Rentschler, Ruth
Title of book Principles of marketing
Editor(s) Kotler, Philip
Adam, Stewart
Brown Linden
Armstrong, Gary
Publication date 2003
Chapter number 5
Total chapters 16
Start page 176
End page 178
Total pages 3
Publisher Pearson
Place of Publication Frenchs Forest, N.S.W.
Notes This is a case study that forms the last section of chapter 5.2
ISBN 1740098110
9781740098113
Edition 2nd ed.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
Copyright notice ©2003, Pearson Education Australia Pty Ltd
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010725

Document type: Book Chapter
Collection: School of Management and Marketing
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