Micropayments and e-commerce transactions : Thailand
Ekasdornkorn, Amnuay, Corbitt, Brian and Phalavonk, Utomporn 2003, Micropayments and e-commerce transactions : Thailand, in E-commerce and cultural values, Idea Group, Hershey, Pa., pp.220-234.
Title
Micropayments and e-commerce transactions : Thailand
Online payments in electronic commerce (e-commerce) are usually carried out with credit cards because they are the most convenient to use. Web sites that do not accept credit cards risk losing their customers. Yet potential customers do not include only credit card holders. There are a lot of potential customers who do not have credit cards, some for cultural reasons, others because of trust implications and others because of cost. Even among those who have credit cards, some do not buy online just because they do not feel that the system is secure enough to give away their credit card information over web pages. More importantly perhaps, credit card payments are not suitable for small-value purchases due to their high-incurred overheads to merchants.
ISBN
1591400562 9781591400561 1591400937 9781591400936
Language
eng
Field of Research
080609 Information Systems Management
HERDC Research category
B2 Book chapter in non-commercially published book