McDonald, Heath and Vieceli, Julian 2005, Branding the individual. In Kambhammetta, Shyam Sunder and Venkata, Nimeesha Posa (ed), Personal branding : an introduction, Magnus School of Business, Hyderbad, India, pp.16-26.
This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.
Field of Research
150599 Marketing not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category
B2 Book chapter in non-commercially published book
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