This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.
Field of Research
150599 Marketing not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category
B2 Book chapter in non-commercially published book
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact email@example.com.