Branding the individual

McDonald, Heath and Vieceli, Julian 2005, Branding the individual. In Kambhammetta, Shyam Sunder and Venkata, Nimeesha Posa (ed), Personal branding : an introduction, Magnus School of Business, Hyderbad, India, pp.16-26.

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Title Branding the individual
Author(s) McDonald, Heath
Vieceli, Julian
Title of book Personal branding : an introduction
Editor(s) Kambhammetta, Shyam Sunder
Venkata, Nimeesha Posa
Publication date 2005
Start page 16
End page 26
Total pages 11
Publisher Magnus School of Business
Place of Publication Hyderbad, India
Summary This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B2 Book chapter in non-commercially published book
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Document type: Book Chapter
Collection: Deakin Graduate School of Business
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Created: Tue, 21 Oct 2008, 08:32:36 EST

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