Super size me : a comparative analysis of responses to crisis by McDonald`s American and McDonald`s in Australia

Sheehan, Mark 2005, Super size me : a comparative analysis of responses to crisis by McDonald`s American and McDonald`s in Australia. In Galloway, Chris and Kwansah-Aidoo, Kwamena (ed), Public relations issues and crisis management, Social Science Press, Southbank, Vic., pp.67-79.

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Title Super size me : a comparative analysis of responses to crisis by McDonald`s American and McDonald`s in Australia
Author(s) Sheehan, Mark
Title of book Public relations issues and crisis management
Editor(s) Galloway, Chris
Kwansah-Aidoo, Kwamena
Publication date 2005
Chapter number 6
Total chapters 10
Start page 67
End page 79
Total pages 13
Publisher Social Science Press
Place of Publication Southbank, Vic.
ISBN 0170122700
9780170122702
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category B2 Book chapter in non-commercially published book
Copyright notice ©2005, Social Science Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010922

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