Case study 7.2 : segmenting the market for theatre-events

Hede, Anne-Marie 2006, Case study 7.2 : segmenting the market for theatre-events. In Malhotra, Naresh (ed), Marketing research, Pearson Education Australia, Frenchs Forest, N.S.W., pp.1-898.

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Title Case study 7.2 : segmenting the market for theatre-events
Author(s) Hede, Anne-Marie
Title of book Marketing research
Editor(s) Malhotra, Naresh
Publication date 2006
Start page 1
End page 898
Total pages 898
Publisher Pearson Education Australia
Place of Publication Frenchs Forest, N.S.W.
ISBN 0733970044
Edition 3rd ed.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
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Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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