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Direct, database and online marketing in sport

Turner, Paul 2007, Direct, database and online marketing in sport, in Marketing of sport, Pearson, Harlow, England, pp.239-265.


Title Direct, database and online marketing in sport
Author(s) Turner, Paul
Title of book Marketing of sport
Editor(s) Beech, John
Chadwick, Simon
Publication date 2007
Chapter number 12
Total chapters 24
Start page 239
End page 265
Total pages 27
Publisher Pearson
Place of Publication Harlow, England
Notes Overview of chapter; Introduction; Direct marketing; Database marketing; Web and email list database creation; Database privacy policies; Online marketing; Applications of the internet for sport; Conclusions; Discussion questions; Guided reading; Bibliography; Recommended web sites
ISBN 9780273688266
027368826X
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B2 Book chapter in non-commercially published book
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010984

Document type: Book Chapter
Collection: School of Management and Marketing
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