Overview of chapter; Introduction; The for-profit sport organisation; The not-for-profit sport organisation; Marketing the for-profit and not-for-profit sporting Organisations, is there a difference?; Marketing in for-profit and not-for-profit sport organisations; Product; Conclusions; Discussion questions; Guided reading; Bibliography; Recommended web sites.
Field of Research
150599 Marketing not elsewhere classified
HERDC Research category
B2 Book chapter in non-commercially published book