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Marketing in for-profit and not-for-profit sport organisations

Turner, Paul 2007, Marketing in for-profit and not-for-profit sport organisations, in Marketing of sport, Pearson, Harlow, England, pp.23-44.


Title Marketing in for-profit and not-for-profit sport organisations
Author(s) Turner, Paul
Title of book Marketing of sport
Editor(s) Beech, John
Chadwick, Simon
Publication date 2007
Chapter number 2
Total chapters 24
Start page 23
End page 44
Total pages 22
Publisher Pearson
Place of Publication Harlow, England
Notes Overview of chapter; Introduction; The for-profit sport organisation; The not-for-profit sport organisation; Marketing the for-profit and not-for-profit sporting Organisations, is there a difference?; Marketing in for-profit and not-for-profit sport organisations; Product; Conclusions; Discussion questions; Guided reading; Bibliography; Recommended web sites.
ISBN 9780273688266
027368826X
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category B2 Book chapter in non-commercially published book
Persistent URL http://hdl.handle.net/10536/DRO/DU:30010985

Document type: Book Chapter
Collection: School of Management and Marketing
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