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Supermarkets as a setting to promote health eating : some lessons learnt in Victoria

Lewis, Jan, Crawford, David, Cooper, Catherine, van Herwderden, Ernestine, Engel, Helen and Watson, Rowland 2002, Supermarkets as a setting to promote health eating : some lessons learnt in Victoria, Health promotion journal of Australia, vol. 13, no. 3, pp. 232-236.

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Title Supermarkets as a setting to promote health eating : some lessons learnt in Victoria
Author(s) Lewis, Jan
Crawford, David
Cooper, Catherine
van Herwderden, Ernestine
Engel, Helen
Watson, Rowland
Journal name Health promotion journal of Australia
Volume number 13
Issue number 3
Start page 232
End page 236
Publisher Australian Health Promotion Association
Place of publication Perth, WA
Publication date 2002-12
ISSN 1036-1073
Summary Issue addressed: Supermarkets are a potential setting in which to deliver nutrition promotion to the community. A pilot project was able to examine the requirements for health authorities to form partnerships with other sectors and opportunities and limitations of using industry- based communication strategies to promote healthy eating messages. Methods: Pre-intervention interviews helped determine communication strategies. Post-intervention interviews were used to assess content and appropriateness of nutrition resources, collaboration between key participants, satisfaction with training and barriers/promoters to implementation. An intercept survey with consumers measured the impact of the intervention. Results: The survey of more than 1,120 women indicated only limited success. 12% of respondents from the intervention supermarkets had watched demonstrations and 20% had noticed the recipe leaflets, with only 5% able to name the promotion. Supermarket owners, representatives from participating food companies and demonstrators were supportive of the concept and content used in the promotion and qualitative analysis provides indicators for similar promotions. Conclusions: Health authorities considering 'partnerships' with the food/supermarket industry should recognise the diversity of roles and responsibilities of the organisations involved in the supply of food through the retail market and allow for long term planning when working with them. Head office of the supermarket group has a key coordinating role, however, individual supermarkets will be driven by financial returns. So what?: The recognition and trust in the name of health authorities by consumers means that organisations value an association with them.
Language eng
Field of Research 111799 Public Health and Health Services not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©Reproduced with the specific permission of the copyright owner.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30012621

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.