Managing ethics in marketing

McClaren, Nick 2003, Managing ethics in marketing, Icfai University journal of marketing management, vol. 2, pp. 1-1.


Title Managing ethics in marketing
Author(s) McClaren, Nick
Journal name Icfai University journal of marketing management
Volume number 2
Start page 1
End page 1
Publisher ICFAI University Press
Place of publication Hyderabad, India
Publication date 2003-05
Keyword(s) ethics
marketing
managers
management
Summary This paper provides suggestions, based upon empirical research, about how marketers can manage ethical conflict in organizations. It proposes actions that can be taken by managers to reduce the level and extent of ethical conflict experienced by employees. It examines those managerial activities that can be conducted in the functional areas of recruitment, training, education, supervision and performance evaluation. Previous studies have not provided marketing managers with a comprehensive statement of specific management practices that can assist in the alleviation of ethical conflict.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C4 Letter or note
Copyright notice ©2003, ICFAI University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30012839

Document type: Journal Article
Collection: School of Management and Marketing
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