Managing ethics in marketing

McClaren, Nick 2003, Managing ethics in marketing, Icfai University journal of marketing management, vol. 2, pp. 1-1.

Attached Files
Name Description MIMEType Size Downloads

Title Managing ethics in marketing
Author(s) McClaren, NickORCID iD for McClaren, Nick
Journal name Icfai University journal of marketing management
Volume number 2
Start page 1
End page 1
Publisher ICFAI University Press
Place of publication Hyderabad, India
Publication date 2003-05
Keyword(s) ethics
Summary This paper provides suggestions, based upon empirical research, about how marketers can manage ethical conflict in organizations. It proposes actions that can be taken by managers to reduce the level and extent of ethical conflict experienced by employees. It examines those managerial activities that can be conducted in the functional areas of recruitment, training, education, supervision and performance evaluation. Previous studies have not provided marketing managers with a comprehensive statement of specific management practices that can assist in the alleviation of ethical conflict.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C4 Letter or note
Copyright notice ©2003, ICFAI University Press
Persistent URL

Document type: Journal Article
Collection: School of Management and Marketing
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 521 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Tue, 21 Oct 2008, 11:20:52 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact