Just do it? Branding, fashion and globalisation. A teaching and learning unit in global citizenship for the middle years

Prior, Warren and Dyer, Julie 2004, Just do it? Branding, fashion and globalisation. A teaching and learning unit in global citizenship for the middle years, Ethos, vol. 12, no. 2, pp. 21-24.

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Title Just do it? Branding, fashion and globalisation. A teaching and learning unit in global citizenship for the middle years
Author(s) Prior, Warren
Dyer, Julie
Journal name Ethos
Volume number 12
Issue number 2
Start page 21
End page 24
Publisher Victorian Association of Social Studies Teachers
Place of publication Carlton, Vic.
Publication date 2004-05
ISSN 1448-1324
Keyword(s) middle school students
consumer behavior
consumerism
world citizenship
brand name products
Summary Presents to teaching guide on global citizenship for the middle years in Australian schools. Position of young people in consumerism; Impact of advertising on young consumers; Attitudes of students toward global branding.
Language eng
Field of Research 130299 Curriculum and Pedagogy not elsewhere classified
HERDC Research category C3 Non-refereed articles in a professional journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30013094

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